This Week's Top iGaming News, July 21, 2023

WeAreGame presents our weekly global iGaming newsletter. Discover what’s been happening in iGaming in a few short minutes.

Corinthians Goalie Cássio is New Pixbet Brand Ambassador

WeAreGame-powered Brazilian platform Pixbet has announced a new brand ambassador, Cássio, goalkeeper for Corinthians. Sport Club Corinthians Paulista, commonly known as Timão, hails from São Paulo, with Cássio being a household name. 

Speaking with iGaming Brazil, Tadeu Dantas, CEO of Pixbet, said, “The feeling of having a name like Cássio on our team of ambassadors is indescribable. His history in football, and especially in Corinthians, leaves no doubt about how giant he is, and having him with us makes us even bigger.”

While Cássio himself commented, “What motivated me the most to sign this agreement with Pixbet was the possibility they opened up for me to help social projects, causes that change people’s lives. That will be my goal during this period. It is a huge pleasure to join this team, and I am sure we will do many good things together.”

For more on WeAreGame’s partnership with Pixbet and to read about the exciting instant win game Timão Penalty Show created by Darwin Gaming and launched via our vertical WeAreCasino, read our recent blog post Darwin Gaming Launch Exclusive Pixbet Content with WeAreCasino

SiGMA Asia Blasts onto the Scene

SiGMA Asia has been keeping the iGaming world busy in Manila this week, with the thrilling event attracting 15,000 visitors worldwide. An exciting feature of this year’s event is the new networking app – SiGMA Match

The intelligent app is an accessible tool that aids attendees in arranging those all-important network meetings utilising innovative matching technology to discover the best match for attendees’ businesses while allowing people to get the best out of their visit and maximise their time management.

Macau Continues to Blossom

Things continue to bloom in iGaming hub city Macau, as plans to boost the region as an entertainment focal point get underway. In a recent exclusive interview with AGB, gaming expert Davis Fong, the University of Macau’s Head of the Institute for the Study of Commercial Gaming, explained why broadening the entertainment offerings in the city would boost its potential.

Although Macau is known for its lively casinos and vibrant skyline, most visitors come for shopping and food. Therefore, an initiative to open the city to crowd-pleasers like concerts and sporting events is on the cards. Several big-name Asian pop stars have already put on huge shows in the city. Things are definitely on the up in Macau.

Sri Lanka Shares Promising Announcement

Sri Lanka’s Cabinet of Ministers has approved a proposal for establishing a new Gambling Regulatory Authority in Sri Lanka. Ranil Wickremesinghe, the Sri Lankan President, originally proposed the formation in his previous role as Minister of Finance, Economic Stabilization, and National Policies. 

Precisely what the new bill will specify is as yet unknown. Still, the Gambling Regulatory Authority formation is expected to introduce standardisation of provision, thus improving the country’s establishment in the industry. Sri Lanka already has five large casinos, with another large combined casino and entertainment announced last year. 

Event Success at G2E Asia & Asian IR Expo

After a long four-year wait due to the pandemic, July finally saw the return of two superb events in Macau, G2E Asia and Asian IR Expo. From 11 – 13 July, visitors descended to The Venetian Macao's Cotai, with more than 5,000 in attendance.

The events covered various exhibitions and industry experts in everything from sports, esports, technology, gaming, entertainment, products, and solutions. It’s hoped that this year’s event will catalyse more regular events in the city.

WeAreGame Weekly

Come back next week for more iGaming news and entertainment courtesy of WeAreGame. If you would like to know more about starting your own iGaming business or expanding your current brand, contact us at: [email protected]

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