April 8, 2024
In an exclusive interview with Gambling Insider – Sports Betting Focus magazine, WA.Technology’s Director of Regulatory Affairs, Waldir Marques, gave his expert insights into the current state and future prospects of sports betting in Brazil.
Join Waldir, former CEO of CAIXA Loterias S.A. and current President of Aigaming, as he explores the intricacies and discover why WA.Technology’s full spectrum of iGaming solutions perfectly fits potential and established Brazilian iGaming brands.
Learn more about the fluctuating situation in Latam and why 2024 could possibly be the best year yet for new businesses breaking into Brazil’s exciting online sports betting landscape.
There’s never been a better time to enter iGaming in Brazil. The future of the national gaming market is very promising, with the eyes of the world attentive to continuous updates. Brazil's legislative process towards regulation is a journey that encompasses and establishes the ability to guarantee a transparent, safe, and prosperous environment for the industry with increased tax revenue for the government and generations of jobs and income for society.
Regulation is crucial to combating illegal gambling. The improvement of standards and the implementation of regulations signify the good intentions of the Brazilian government to develop a regulated and safe iGaming ecosystem, focusing on the integrity of sports, corporate social responsibility, and the prevention of money laundering. The optimism surrounding the regulation of sports betting in Brazil is not unfounded; Brazil's deeply rooted sports culture and its young, tech-savvy population are the ideal setting for a thriving sports betting sector.
As main benefits, we can highlight the application of the best international practices in the distribution of revenue from sports betting, significant attractiveness to potential operators, and improved potential for increasing revenue from this modality for the government, resulting from the increase in transfers via social beneficiaries, such as social security and personal income tax, in the case of awards.
For new companies entering sports betting in Brazil, the role of partnerships for operators and providers goes beyond regulatory bodies. Partnerships with local experts are essential. WA.Technology, for example, collaborates with teams of local experts who understand the importance of differentiated markets. Along with external associates, teams should hire experts within their own organisations who have a grounded understanding of the finer details, underlying needs, and strategies to meet those needs. These alliances optimise player engagement and retention potential. This collaborative approach has helped many of Brazil's most prominent names succeed and strengthen Brazil's attractiveness as a premier destination for sports betting operations.
The journey towards regulation has its challenges. Transitioning to a regulated market requires extensive management to ensure companies align with legal standards. Brazil can achieve this success by establishing a comprehensive regulatory framework and a respected, knowledgeable and experienced regulatory body to oversee its implementation.
If iGaming companies follow regulations and brands choose their partners wisely, Brazil's sports betting market will offer abundant opportunities for expanded success. Regulation attracts investors, companies and actors. Brazil's regulatory progress is just the beginning of its success in the sector; The power of sports betting is now a driving force in the heart of Latin America.
The full interview in Gambling Insider - Sports Betting Focus magazine.
About WA.Technology
WA.Technology is a B2B iGaming solutions provider offering their state-of-the-art iGaming WA.Platform, bespoke turnkey solutions, standalone products, and expert iGaming services across their WA.Sports, WA.Casino, WA.Fantasy, WA.Lottery, and WA.Poker verticals.
WA.Platform is a fully scalable and customisable solution with 70+ game providers, 6800+ games, and 80+ payment methods. For more information, please visit watechnology.com or contact us at [email protected].