How to Grow Your Casino or Sportsbook With Lottery

A simple lottery integration has the power to transform your acquisition and engagement, keeping players coming back week after week.

So You Want to Grow Your Casino or Sportsbook?

Do you already have a successful casino and/or sportsbook business, and are looking for something extra to expand your brand and broaden your reach? Then you’ve come to the right place.

Integrated lotteries are becoming the go-to vertical for casino and sportsbook platforms to add to their business. There’s a good reason for this. Not only are they easy to integrate into established brands, but they are also beneficial to acquisition and engagement.

Why Do Integrated Lotteries Work So Well?

Value added is a certainty with a WeAreLottery integrated lottery solution. Lotteries are a great way to grow your brand and attract new players to your platform.

The obvious draw is that lotteries are fun! The excitement of choosing your ‘lucky numbers’ and hoping you may scoop the jackpot is the element most lottery players enjoy. With WeAreLottery, you can offer your players staggering jackpots of up to €250 million, all fully insured. Now that’s certain to catch the eye of any prospective lottery player!

Lottery also serves as an excellent reactivation product. Many operators face the challenge of having a pool of dormant players that may have a small deposit on their accounts. Targeting these inactive players with regular emails announcing mega jackpots for a small ticket fee will almost certainly lead to an increased percentage of successful re-engagement.

The other beauty of lotteries is that players have to return to check their results, meaning retention and engagement quickly build and grow. When players return, they are also more likely to buy again as they are already on the site. It’s a win-win situation.

What Do I Get With WeAreLottery?

A Great Experience with a Tailored Service

You get professional service from an experienced team who knows what works, with a proven track record of successful platform creation. We have an extensive suite of products and features at our fingertips and know how to tailor your lottery to suit your established enterprise. Our team is flexible and knowledgeable when it comes to the world of lotteries. We make sure that your new lottery vertical will fit seamlessly into your current business, so it fits like a glove.

An Extensive Product Range

Our comprehensive range of lottery products covers all bases. We will configure your software to suit your needs and with our short lead times, your new lottery vertical can be up and running in less than six weeks! Because our solutions are unique to each brand, you don’t have to worry about whether your lottery will work for you. Everything is taken care of.

Global Lotteries

We offer the biggest names for over 70 global lotteries, including, but not exclusive to, PowerBall, MegaMillion, Euro Jackpot, EuroMillions, Super Enalotto, New York Lotto, Florida Lotto, and MEGA Millions. We can provide workplace or charity lotteries, retail lotteries, and more. We can even create your own bespoke lottery exclusive to your brand.

Marketing Opportunities

You can cross-sell your brand’s own merchandise on your lottery platform to further expand your brand. Offer unique prizes to your players by integrating sweepstakes or auctions. Add the option to receive charitable donations to your platform. Or even offer instant gratification by including instant win games and digital scratch cards.

Safety & Security

Our extensive features optimise every aspect of your lottery to keep the experience the best it can possibly be for you and your players. With WeAreLottery, you can rest assured that our A-rated prize indemnity insurance policies mean your safety is covered.  That’s the beauty of WeAreLottery, when we say your lottery will be unique, we mean it.

Does WeAreLottery Create Standalone Lottery Platforms?

The short answer is yes! We are lottery experts, so whether it’s integrated or standalone, we have the ideal lottery solution for you. Find out more about our White Label lottery platform creation.

What Next?

Get in touch with the WeAreLottery team at [email protected] to learn more about the power of lotteries and how their extensive capabilities can add value to your player experience and increase your profits.

Latest Articles

Related Blogs Posts