Success in Brazil at SiGMA Americas BiS

WeAreGame was delighted to attend the most-prestigious iGaming event in the Latam market earlier this month, SiGMA Americas & BiS.

Latam Networking

The magnificent event took place at the Transamerica Expo Center, in São Paulo, Brazil, from 14 to 18 June.

As things have progressed so well in the thriving Brazilian market, it was the perfect opportunity for the WeAreGame team to meet many new connections in person. It was an excellent experience for all involved, and the warm and welcoming atmosphere was felt by all in attendance. Check out the WeAreGame SiGMA Americas BiS showreel on our LinkedIn page for a closer look at the successful event.

Over 7,000 attendees from across the industry gathered in the stylish setting to share knowledge, listen to venerated experts, and make new friends, with hundreds of C-level executives from all walks of the iGaming world converged at the illustrious event.

Altogether, over 50 hours of exciting events took place at various locations, including over 220 exhibits, conferences, awards, dinners, guest speakers, and the Brazilian iGaming Awards 2023.

Things were kicked off with the founder and CEO of SiGMA Group, Eman Pulis, and co-founders of BiS, Alessandro Valente and Carlos Cardamas, taking the helm at the opening ceremony.

WeAreGame in Brazil

Everyone from WeAreGame had a fantastic time and thoroughly enjoyed every single minute. CEO Tim Scoffham, who headed up the team at the event, said, ‘Brazil is so exciting. It’s one of the fastest-growing iGaming markets in the world right now, which makes this event even more exhilarating. We’ve met so many inspiring people and SiGMA has created a real show-stopper of an event. It’s going to be hard to top this!’

Sportsbook Product Owner, Joe Adair, said, ‘The feeling of the event has been really good vibes from everyone. The energy from the Brazilians from day one was amazing,’ he continued, ‘the excitement around sports is a massive opportunity for everyone involved.’

Also full of praise was our Head of Business Development, Andrea Giuliani, who added, ‘It’s fantastic, incredible. The vibes, and the people, were pretty much unexpected; it’s such a big event. Everyone wants to come to Brazil, but no one has ever managed to organise such an amazing event. It was extremely interesting meeting the friendly Brazilian people and experiencing the vibrant culture.’

Oz Mustafa, Head of Lottery, also remarked, ‘The potential for the lottery in the Brazilian market is absolutely phenomenal, and to speak from a lottery perspective, it’s very important for me because we can see how important the lottery vertical going online is here.’

Head of Commercial, Sports & Services, Dave Hickey, wanted to offer his thanks for such an amazing experience, ‘Thanks to SiGMA for having us, hosting us, and bringing us to such a nice event. Also, thanks to the WeAreGame team for providing a beautiful stand for us to work from this week. It’s been really, really good.’

Check out WeAreGame highlights showreel.

Onwards to SiGMA Asia

After the SiGMA Americas & BiS carnival atmosphere, the WeAreGame team looks forward to jetting off to the Philippines on 19 – 22 July for SiGMA Asia

If the Latam event is anything to go by, the Asian event should be another hugely successful triumph!

WeAreGame specialises in Brazilian iGaming solutions and innovative creations. For more information on how we can help you get your business off the ground or improve your current site with our verticals, please visit or contact us at

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